Fiera Incrementality
Fiera · fiera.digital
Measure whether your ads drive results that would not have happened anyway.
How to install Fiera Incrementality in ChatGPT
- Open the official listing for Fiera Incrementality in the ChatGPT workspace you want to use.
- Choose Install plugin if available. Follow any connection steps for the apps listed on the page.
- Open a new conversation on a supported ChatGPT surface. Select Fiera Incrementality from the plugin options or mention it by name.
How to use Fiera Incrementality
Check the marketplace listing or publisher’s documentation for supported actions and examples.
Ranking history
Browse the order shown in the public ChatGPT Plugins directory on each capture date. Popular is a curated collection. OpenAI does not publish install or usage counts here.
Frequently asked questions
Why is Install plugin missing?
Check your account, workspace, plan and region. If the listing says Desktop only, open it in the ChatGPT desktop app.
About
Fiera Incrementality helps paid media teams choose the right test, design it, and read it: Results feed attribution (incrementality factors) and marketing mix models (Meridian, Robyn, PyMC-Marketing) as calibration. Methods follow the published work behind Google's TBR and Meridian GeoX, Meta's GeoLift and the synthetic control literature, with sources cited in the skills. The analysis runs in a bundled Python script on the data you upload. It is calibrated on simulated panels: false positive rate in A/A tests, coverage of the true effect, and power at the predicted detectable effect. Intended for performance marketing, growth and analytics teams. Limits: results are as good as the KPI data you provide; directional methods are labeled as such and do not prove causation; platform lift studies are run in the ad platform, not by this plugin.
Capabilities
- Recommend an incrementality method for a channel and decision
- Design geo experiments with power analysis
- Analyze geo experiments with placebo-based intervals
- Directional before/after and switchback analysis
- Review lift study resultsShow more