Against Icos Advertising Deregulation

Although cigarette advertising is prohibited in digital ads, some stakeholders have voiced their desire that the restrictions should be relaxed for new indulgences such as Icos.

If you, as a business that manages digital advertising, are going to put forth an argument against deregulation, please attempt to defend your position by referencing what logic you have and the factual data published by international organizations.

When arguing against the deregulation of digital advertising for products like Icos, a type of heat-not-burn tobacco product, several key points rooted in logic and factual data from international organizations should be highlighted:

1. Public Health Concerns: The World Health Organization (WHO) and other health authorities have consistently warned about the dangers of tobacco products, including newer forms like Icos. Even though these products are often marketed as safer alternatives, there is still significant concern regarding their health implications. The WHO has emphasized that all forms of tobacco are harmful and there is no safe level of exposure.

2. Youth Attraction and Addiction: Relaxing advertising restrictions could increase the visibility of these products to younger audiences. Research has shown that advertising plays a crucial role in influencing the smoking habits of young people. There is a risk that these products could become a gateway to traditional smoking or sustain nicotine addiction.

3. Marketing Misconceptions: Advertising can often create misconceptions about the safety and acceptability of these products. Even if Icos are less harmful than traditional cigarettes, they are not risk-free. Advertising them might contribute to a false perception of safety, undermining public health campaigns against smoking.

4. International Precedents and Regulations: Many countries adhere to the Framework Convention on Tobacco Control (FCTC), which advocates for strict control of tobacco product advertising. Easing restrictions could be seen as a step back from these international commitments and could set a precedent for the weakening of other public health policies.

5. Corporate Social Responsibility and Ethical Considerations: As a business managing digital advertising, upholding ethical standards and contributing positively to public health should be a priority. Promoting products with known health risks contradicts the principles of corporate social responsibility.

6. Long-term Health Costs: The long-term health costs associated with tobacco use are substantial. By promoting products like Icos, there is a risk of increasing the burden on healthcare systems, which can have far-reaching economic and social impacts.

In summary, the argument against deregulating digital advertising for products like Icos centers around protecting public health, particularly youth health, maintaining international commitments to tobacco control, ethical business practices, and mitigating long-term health and economic costs. These points are supported by data and recommendations from international health organizations and align with broader public health goals.

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